Sheet 3


Trafic generating site:
Another ways of link building
Traffic can buy from this site


Market Samurai:
we can see our competitors back links and work with them.
You can find your competitor and duplicate them
We can install free software from this site


Blog posting with software:
we can collect software from this site for bulk blog posting.
We can collect other software by google search by writing- free blog posting software.

Comment Posting Software:



How google consider page rank:
1.       On page Factor
2.       Off page factor
On page factors:
Domain name:  better if the domain name is relevant
Domain Age: Age + searching history during the age is important
Web site content: Content is king. Content must be informative. Must have huge information. Content should fresh.
Keywords: keyword must be relevant. As much keyword have in the web site as better. Keyword should have in title body url and other content. Keyword should have synonym form
Google think that if people search by these keywords they get this information or not ?



Off page factors:
Link building:        **      my sites link in other web sites. We have to create link such type of site which content is similar to my site. People want to go those site from your site naturally.
** Back link should create such web site which PR is high.
** as much link as better.


White hat SEO: (good seo)
SEO with abiding Google terms and conditions.
Black hat SEO: (Evil SEO)
Violate google terms and condition by applying tricks such as spamming, Google boombing etc.

Grey hat SEO: ( between white and black)



SEO >  means upgrade search engine rating. Another name is organic or natural search engine optimization. This is a publicity without payment. ROI is high then other advertisement module.
SEM  / PPC >  Publicity with  link building. It is a paid for service. Chance of Fraud click coz of competitor.



SEO system >
What visitor want ?
What business owner want ?
What search engine want ?


Keyword: What? How to discovered?
1.Ask owner
2. Ask costomer
3. Check analytics tools
4. Check the sites search logs
5 . Analyze competitors keyword.

Techniques of Keyword:
·         Plurals (widgets, churches )
·         Synonyms ( cruise , sail, journey, tour)
·         Stems ( Fish , Fishing)
·         International spelling standard ( Harbor / Harbour)


Tools of searching keywords:
1.       Google adwards keywords tools
2.       Trellian ( free trial)
3.       Word tracker ( Free trail)
4.       SEO book web site.

Which types of words consider as keywords:
1.       Related to the content and themes of your pages
2.       The audience you are targeting
3.       The word which is search commonly
4.       Medium or Low competition.
5.       Which word easily understand by search engine
6.       Which word can easily understand by  users.



Links:
·         This is very important for search engine.
·         Internal link also has some value.
·         Inbound link prove that my web site has quality link which is important for people.
·         The links anchor text is very important.



Other optimization Idea:
Google base / Product search / One box
Google base : Online database of products
Google products search:  anybody can buy products by searching from here.
Google one box:  Displays content above the organic search result.

Tools of SEO analytics :
·         Google analytics
·         Stat counter
·         Mint
·         Omniture
·         Web trends



Tools of SEO monitoring :
·         Web CEO ( client based – free trial)
·         SEO  Rank checker ( Web based)
·         SEO for firefox (browser based)
·         Google toolbar ( browser based)




Definition of
Inbound link :  another sites link towards to my site. Also called backlink.
Outbound link: my sites link towards to others site.



Check Link
Where has my web sites link >  Yahoo>  linkdomain:www.mysite.com.  Google> link:http://www.mysite.com



Google shows two kinds of search result
1.       Sponsor link
2.       Organic or natural link



Keyword Research tools
www.seobook.com. We can research keywords by this site. We must research competitors keywords.



Google Local search: (google places)
If we listing our organization in google places , google will show fisrt in local search.



Web 2 link building:
·         Blogger
·         Squido lense
·         Facebook
·         Quizilla
·         Digg
·         REDDIT
·         Hubpages
·         Youtube
·         WordPress
·         Delicious
·         Knol
·         Wikipedia

Anchor Text : keyword should write as anchor text


Blog comment software:
we can download a software from this site. By this we collect url of blog sites and comments very easily.
Write a keyword (use”” if more words) in the box and click “go get EM”.
To save all url click on > save /load > Export list to .txt.
Click on the url and write comment manually.
And another site is www.fastblogfinder.com



Google Bomb: to reach google top rank by unfair means.  Purposes Business/ political/ comedy. Eg. Miserable failure . if we search with this word we will see funny info of W. bush.




More Google search strategy:
~word   >  search with synonyms of the word
&imgtype=face   > write this at last of the url if you search any human. (example: rose)
Excude  > Bangladesh-dhaka
OR  >  ipod or mp3
Author search: author:jones
Link:www.odesk.com    > we can see all links of the sites






Numeric range: Sony tv $4500…$5000
“car”filetype:pdf   > to find a certain file.
Phonebook: 01677…..  to find the person behind the phone. ( for tnt phone search btcl website)
Address Search: direct write address in google. We see result in google map.
Search Vehicle NO.
Search Product No.
Info: website name  > to know all information of this web site
Intitle >
Allintitle> if two or more keywords
Inurl  >
Allinurl > if two or more keywords
Intext>
Allintext  >






.Gov .Edu
How to find high pr .edu .gov backlink

Google search >   “keyword” + inurl blog site:.edu
Write subject matter in keyword.




How to build .edu and .gov backlinks:
Google search >
Site:.edu inurl:blog “post a comment”
Site:.gov inurl:blog”post a comment”

To find forum sites
Inurl:forum.edu
Inurl:forum.gov

To find blog sites
Inurl:blog.edu
Inurl:blog.gov

Different way  -- linkdomain.usa.com site:.edu
( we can see all baclinks of www.usa.com sites)

Same way
Linkdomain.usa.com site:.gov

What can we get for .gov and .edu
1.       Blog comments: There is usually a comment area on blog posts where members of the public can post their views.
2.       Guest blogging: Smallar and more local sites  allow to guest blogging
3.       Forum profile and signature link: many university sites have a forum sites too around a particular topic or dield of study. We can post these forum



Anjella & paul backlinks:

Blog / forum url
Monthly 3o dollar



Scrape box:
97 dollar
Search high pr web site and post automatically.
Also do rss submission and pinging
No trial verson